Experience

  • Strong record in building global brands, developing internal and external relationships, and helping organizations take credit for successful business models.

  • Highly proactive and self-motivated individual who ran their own PR agency in New York for over 15 years, working with innovative and industry-leading clients.

  • Managed multi-year client relationships, collaborating with teams and stakeholders to build successful and long-term public relations and strategic communications campaigns.

  • Adept at translating strategy into holistic communication plans for internal and external stakeholders, target audiences, and media.

  • Communications management of mergers and acquisitions, private equity tranches, partnerships, buyouts, and organic business growth strategies.

  • Provided services to over 50 clients in the alternative asset sector, including investment, wealth and asset management firms, financial technology vendors, hedge funds, institutional consultants and advisors, and service providers to the industry.

  • Top placements for clients in high visibility and sector related media in the US, Europe, and APAC.

  • Brand identity creation and management.

  • Business journalism background having held senior roles at Bloomberg Business News in Hong Kong and Vietnam, the Australian Financial Review and The West Australian.

  • Experience with and understanding handling of government, community, and diplomatic relationships.

  • In-country founding board member of AmCham Vietnam and Operation Smile Vietnam.

  • Commitment to ongoing professional growth as a recent graduate of the American Chamber of Commerce 2022 Global Leadership Academy in the Western Australian cohort.

  • Currently serving as a board member of Sprout Tasmania